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There was an experienced racer at the track. He just purchased a Hot Bodies buggy. He went out and raced it for the first time and he broke a front arm by hitting the outer wall. He went out and picked up the car, went in the hobby shop, bought a new arm for $10, and installed it in the pits. People came up to him and asked „what happened?“ and he replied that the car was junk and that a real car would not have broken.

Next year, he just purchased a Kyosho buggy. He went out and raced it for the first time and he broke a front arm by hitting the outer wall. He went out and picked up the car, went in the hobby shop, bought a new arm for $20, and installed it in the pits. People came up to him and asked „what happened?“ and he replied that the car was great, but he made a mistake while driving and that it was his fault that the car broke.

Marketing isn’t here to promote the best products it’s here to make people think they might need something that costs the most $$$.

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